About Us

Together We Drive Results

Grow Your Business Online. We Make It Happen.

We are powered by a dynamic team of marketing professionals—web developers, SEO specialists, content creators, brand strategists, and more—all united by a passion for driving business growth. Our collaborative approach ensures each client receives tailored solutions, leveraging the full spectrum of our expertise to meet their unique needs. Founded by visionaries Raul and Haider, TOOLS N TACTICS was built on the understanding that true success comes from blending innovation, strategy, and partnership, with a commitment to helping businesses progress and prosper.
Empowering businesses through innovation and leadership.

Raul Lara: Entrepreneur and Branding Expert

Raul Lara has always had an entrepreneurial gift that goes back to his high school days when he used to make and sell music. Having a natural creative ability and talent for leadership, he began marketing in Dallas for an entertainment company and started his own clothing brand. After years of promoting his clothing line, Raul went to college for business administration and marketing to learn more about entrepreneurship and joined LIFE Leadership to hone his professional skills. Then becoming the Sales/Marketing Manager for an apparel decoration company serving small businesses, which evolved into providing various solutions to business owners and organizational leaders. Which eventually led to Raul starting his own branding & promotional products company in North Texas. Serving businesses and organizations with branded solutions and custom goods. After a falling out with an SEO agency, Raul set off to learn the science of what goes into “search engine optimization” and digital marketing for local businesses. Working up to becoming a top-ranked supplier in multiple cities in the DFW metroplex. Having real-life success, Raul and Haider fostered a professional relationship that grew into a partnership that has helped multiple businesses grow their clientele over the years.

Started his career in marketing through club promotions and live events in Dallas in 2009 and entrepreneurship the apparel decorating industry in late 2010 when he bought his first screen-print press. Selling his own branded t-shirts as a side gig while he was worked full-time for a dental company allowing the opportunity to take business classes at local colleges. Raul later focused his time on honing his skills in entrepreneurship and leadership development. He became the Sales/Marketing Manager for a local apparel decoration company which led him to starting his own branding company. Taking his experience in brand development,, marketing, entrepreneurship, and leadership; Raul now helps businesses and community organizations with their branding needs and provides a reliable resource for companies to grow their business online and in real life.

When Raul is not creating or connecting, he wears the hats of a baseball umpire and a mentor to adolescents and young adults. He finds fulfillment in contributing to his community and the well-being of his sphere of influence. Raul serves as an Ambassador for the Greater North Texas Hispanic Chamber of Commerce and is a certified “OG” with Urban Specialists in Dallas, TX. A nerd with history, a child with life, and a warrior in business- Raul uses this unique combination to help others on their path. Having the opportunity to bring together his love of helping people progress, ability to generate profits, and create win-win situations for those involved gives purpose to his efforts and creates room for expansion on multiple levels.

Blending creativity, engineering, and business for innovation.

Haider Shafique: Visionary Designer and Entrepreneur

Haider Shafique is a dynamic individual known for his creative prowess and entrepreneurial spirit, shines at the intersection of design, engineering, and innovation. With a passion for crafting compelling products and experiences, Haider has established himself as a leading figure in the realm of design and product development. Formerly a Senior Product Design Engineer, Haider has honed his skills over six years of dedicated experience in the digital industry. Building several successful strategic partnerships with small businesses worldwide. Connecting with Raul to expand the reach of his studio, fostering collaboration, and pushing the boundaries of what’s possible in web design. Driven by a keen business acumen, Haider’s entrepreneurial flair has been instrumental in the growth and his ability to navigate the complexities of the business development landscape, coupled with his innate creativity, has enabled him to not only create exceptional products but also to establish sustainable ventures that thrive in competitive markets
Beyond his professional accomplishments, Haider’s interests reflect his diverse and imaginative personality. A dedicated cricket enthusiast, he finds joy in the strategic nuances of the game. When not on the field, Haider can be immersed in the world of music, with a penchant for exploring various genres and discovering new sounds. As a self-professed aficionado of science fiction movies, he draws inspiration from the imaginative realms of storytelling. A die-hard fan of Iron Man and the Marvel universe, Haider’s admiration extends to DC Comics, particularly the iconic character of Batman, showcasing his appreciation for compelling narratives and dynamic characters.

With a blend of technical expertise, creative vision, and a knack for business, Haider leaves an indelible mark on the world of design and innovation, shaping the future one idea at a time.

International Innovators

Why We Stand Out

01
Genuine Integrity

We uphold honesty & transparency, creating a culture where our team truly cares for work and each other.

02
People First

Prioritizing our people fosters a thriving environment that empowers our team to innovate and excel together

03
Client-Centric Focus

Understanding and exceeding client expectations is our priority, ensuring tailored solutions that drive success.

Empowering small businesses through digital marketing
and mordern innovation.

In the ever evolving realm of digital marketing, Raul Lara and Haider Shafique show up as visionary leaders, each bringing a unique blend of entrepreneurial drive and creative expertise to the table. Their convergence was not merely happenstance but a fusion of complementary talents and shared aspirations. United by a common goal to simplify digital marketing services, they embarked on a journey to empower small businesses and organizations to grow their reach online. With Raul’s branding and promotional solutions seamlessly intertwining with Haider’s design and product development abilities, Tools N Tactic aims to be a source for advancement, resourcefulness, and reliability. Offering tailored services like brand design, web development, and a variety of SEO and digital marketing services.

Balancing personal passions with empowering businesses online.

Beyond their professional accolades, Raul and Haider aspire to be well-rounded individuals, finding purpose in personal development, sports, and cultural exploration. Raul’s connection to serving his community and Haider’s enthusiasm for technology and science fiction movies highlight their exemplify their multi-dimensional approach to life and work. Together, their collaborative journey can serve as a blueprint illuminating the transformative potential of innovation and teamwork. Empowering businesses to leverage their business online, harnessing the digital realm to drive sustainable growth and on-going success.

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WOS-SEO
SEO Optimization

Get more website traffic, more customers, and more visibility with

WOS-SEO
SEO Optimization

Get more website traffic, more customers, and more visibility with

WOS-Web Development
Web Development

Your website has to impress your visitors within just a few

WOS-Web Development
Web Development

Your website has to impress your visitors within just a few

WOS-AI chat 1
Custom AI Chatbots

Reputation management protects and enhances your brand's online image and credibility.

WOS-AI chat 1
Custom AI Chatbots

Reputation management protects and enhances your brand's online image and credibility.

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WOS-Creative Branding 1
Content Creation and Optimization

You can provide the answers that your potential customers are

WOS-SocialMedia
Social Media Management

Create and manage top performing social campaigns

WOS-Reputation Management
Reputation Management

Control the narrative around your brand with proactive reputation management.

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Let’s discuss how we can help you grow.