About TOOLS N TACTICS
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Together We Drive Results
Grow Your Business Online. We Make It Happen.
Empowering businesses through innovation and leadership.
Raul Lara: Entrepreneur and Branding Expert


Started his career in marketing through club promotions and live events in Dallas in 2009 and entrepreneurship the apparel decorating industry in late 2010 when he bought his first screen-print press. Selling his own branded t-shirts as a side gig while he was worked full-time for a dental company allowing the opportunity to take business classes at local colleges. Raul later focused his time on honing his skills in entrepreneurship and leadership development. He became the Sales/Marketing Manager for a local apparel decoration company which led him to starting his own branding company. Taking his experience in brand development,, marketing, entrepreneurship, and leadership; Raul now helps businesses and community organizations with their branding needs and provides a reliable resource for companies to grow their business online and in real life.
When Raul is not creating or connecting, he wears the hats of a baseball umpire and a mentor to adolescents and young adults. He finds fulfillment in contributing to his community and the well-being of his sphere of influence. Raul serves as an Ambassador for the Greater North Texas Hispanic Chamber of Commerce and is a certified “OG” with Urban Specialists in Dallas, TX. A nerd with history, a child with life, and a warrior in business- Raul uses this unique combination to help others on their path. Having the opportunity to bring together his love of helping people progress, ability to generate profits, and create win-win situations for those involved gives purpose to his efforts and creates room for expansion on multiple levels.


Blending creativity, engineering, and business for innovation.
Haider Shafique: Visionary Designer and Entrepreneur
With a blend of technical expertise, creative vision, and a knack for business, Haider leaves an indelible mark on the world of design and innovation, shaping the future one idea at a time.
International Innovators
Why We Stand Out
Genuine Integrity
We uphold honesty & transparency, creating a culture where our team truly cares for work and each other.
People First
Prioritizing our people fosters a thriving environment that empowers our team to innovate and excel together
Client-Centric Focus
Understanding and exceeding client expectations is our priority, ensuring tailored solutions that drive success.
Empowering small businesses through digital marketing
and mordern innovation.
In the ever evolving realm of digital marketing, Raul Lara and Haider Shafique show up as visionary leaders, each bringing a unique blend of entrepreneurial drive and creative expertise to the table. Their convergence was not merely happenstance but a fusion of complementary talents and shared aspirations. United by a common goal to simplify digital marketing services, they embarked on a journey to empower small businesses and organizations to grow their reach online. With Raul’s branding and promotional solutions seamlessly intertwining with Haider’s design and product development abilities, Tools N Tactic aims to be a source for advancement, resourcefulness, and reliability. Offering tailored services like brand design, web development, and a variety of SEO and digital marketing services.




Balancing personal passions with empowering businesses online.
Beyond their professional accolades, Raul and Haider aspire to be well-rounded individuals, finding purpose in personal development, sports, and cultural exploration. Raul’s connection to serving his community and Haider’s enthusiasm for technology and science fiction movies highlight their exemplify their multi-dimensional approach to life and work. Together, their collaborative journey can serve as a blueprint illuminating the transformative potential of innovation and teamwork. Empowering businesses to leverage their business online, harnessing the digital realm to drive sustainable growth and on-going success.






SEO Optimization
Get more website traffic, more customers, and more visibility with



SEO Optimization
Get more website traffic, more customers, and more visibility with



Web Development
Your website has to impress your visitors within just a few



Web Development
Your website has to impress your visitors within just a few



Custom AI Chatbots
Reputation management protects and enhances your brand's online image and credibility.



Custom AI Chatbots
Reputation management protects and enhances your brand's online image and credibility.



Content Creation and Optimization
You can provide the answers that your potential customers are


Social Media Management
Create and manage top performing social campaigns


Reputation Management
Control the narrative around your brand with proactive reputation management.
Ready To Have a Conversation About Growing Your Business?
Let’s discuss how we can help you grow.