Digital Marketing Questions | FAQ
Table of content
General Information
What is Tools N Tactics?
Tools N Tactics is a North Texas based SEO and digital marketing agency specializing in helping businesses grow their online presence through SEO, web design, branding, and other tailored services.
Who do you work with?
We primarily work with service-based businesses, including professional services, healthcare providers, real estate services, and other small-to-medium enterprises.
Why choose Tools N Tactics over other agencies?
We understand the unique needs of local businesses in North Texas and offer personalized strategies, transparent communication, and measurable results. Our mission is to help you grow, not just maintain.
Do you work with businesses outside of DFW?
Yes, while we specialize in helping businesses in North Texas, we also work with clients across the U.S.
Getting Started
How do I schedule a consultation?
You can book a free consultation through our website, call us directly, or email our team. Schedule your consultation now.
What should I prepare before contacting you?
It helps to have your business goals, target audience, and any relevant materials like your website URL, logos, and other marketing assets. We’ll guide you through the rest.
How soon can we start after signing up?
Most projects begin within 1 week after onboarding, depending on the scope of work.
Do you require a contract for your services?
Yes, contracts ensure clear expectations for timelines, deliverables, and responsibilities, protecting both parties.
Do you offer trial periods for your services?
While we don’t offer trials, we provide a free SEO audit or consultation to showcase our expertise and help you understand how we can benefit your business.
What happens after I sign up?
After signing up, we’ll complete an initial assessment, create a customized plan, and start implementing TNT strategies. You’ll receive updates along the way.
Do I need to have a website to work with you?
No, we can design a new website or provide WordPress themes, or enhance your current one for better performance and visibility. Details may vary depending on your situation. Contact us for more details.
Services
What services do you offer?
We offer a wide range of SEO and digital marketing services, including:
- SEO: Local SEO, on-page and off-page optimization, keyword research, technical SEO, and performance tracking.
- Web Design: Custom, responsive websites optimized for SEO, speed, and user experience.
- Brand Development: Creative branding, logo design, brand messaging, and consistency across all platforms.
- Reputation Management: Managing online reviews, social media monitoring, and reputation repair.
- Social Media Marketing: Content creation, strategy development, and targeted ad campaigns to grow your audience.
- Personalized AI Chatbots: Chatbot integration for automated customer engagement, lead generation, and FAQs.
- Email Marketing: Targeted email campaigns, list segmentation, A/B testing, and reporting.
- Content Creation: Strategy-driven content creation tailored to different digital platforms.
Our services are designed to help businesses improve their online presence, engage customers, and drive conversions.
What are your core services?
Our core services include:
- SEO (Search Engine Optimization): Helping you rank higher in search results to attract more customers.
- Website Design and Development: Creating professional, user-friendly websites tailored to your business.
- Social Media Strategies: Building your brand and engaging your audience on platforms like Facebook, LinkedIn, and Instagram.
- Branding Services: Strengthening your identity with a seamless and memorable brand.
- Content Creation: From visual assets to campaigns, we craft content that converts browsers into customers.
- Reputation Management: Ensuring your business shines with great reviews and a positive online presence.
- AI Automations & Chatbots: Like me! We create intelligent chatbots to engage your customers 24/7 and automations to take action on potential leads.
What’s included in your SEO services?
Our SEO services include keyword research, local SEO, on-page optimization, off-page link building, technical SEO audits, and ongoing performance tracking and reporting.
What’s included in your web design services?
Our web design services are tailored to meet your unique business needs. We focus on creating user-friendly, responsive websites that are fast, secure, and SEO-friendly. Whether you’re looking for a simple redesign or a full custom website, we’ll help you develop a site that aligns with your brand and goals. We also offer add-ons like lead generation, AI automations, and e-commerce solutions to enhance your website’s functionality.
Do you provide branding services?
Yes, we offer branding services to help businesses build a strong identity. Our services include logo design, brand messaging, and creating a consistent brand presence across all platforms to help you stand out and connect with your audience.
What is included in your branding services?
Our branding services focus on creating a strong and memorable identity for your business. We help with:
- Logo Design: Crafting a unique and professional logo.
- Brand Messaging: Defining your mission, values, and tone of voice.
- Visual Identity: Establishing colors, fonts, and design elements that align with your brand.
- Consistency: Ensuring your branding is cohesive across websites, social media, and marketing materials.
Do you manage social media accounts?
Yes, we create engaging content, schedule posts, create campaigns, and can monitor analytics to grow your audience and engagement.
What industries do you serve?
We specialize in service-based industries like real estate, home services, healthcare and professional services, but we’re open to working with other types business. Schedule a Call today to see if this is a good fit for your business.
Can you help with reputation management?
Absolutely. We monitor, manage, and improve your online reviews and ratings to enhance your business’s reputation.
Do you integrate AI tools into websites?
Yes, we incorporate tools like chatbots, lead generation forms, and other automation features to improve user experience and lead generation.
Results and Reporting
How long does it take to see SEO results?
(SEO) is a long-term strategy that typically can 2 to 6 months to start showing noticeable results. This timeline can vary based on several factors, but here’s an average timeline:
Months 1-2: Conduct comprehensive research, perform website audits, and develop a tailored SEO strategy.
Months 3-4: Implement technical SEO improvements, optimize existing content, and begin content creation and link-building efforts.
Months 5-6: Monitor performance metrics, adjust strategies as needed, and continue consistent SEO activities.
Remember, SEO is a continuous process that requires ongoing effort to maintain and improve your website’s search engine performance over time.
What metrics do you track in your reports?
We monitor key metrics such as keyword rankings, organic traffic, bounce rates, conversions, and engagement. We keep it simple by communicating the things that matter.
Will I receive regular updates?
Yes, we provide detailed monthly reports and schedule regular check-ins to discuss progress and strategy adjustments.
How will I know if the strategy is working?
We use data-driven insights to show measurable progress in traffic, rankings, and conversions. We’ll keep you informed every step of the way.
Support and Communication
Do I have a dedicated account manager?
Yes, every client is assigned a dedicated account manager who acts as your primary point of contact and ensures seamless communication. But you will have a team supporting you throughout.
How quickly do you respond to queries?
We aim to respond to all queries within 24 business hours. For urgent issues, we prioritize faster resolutions.
Do you provide ongoing support?
Yes, we offer continuous support and maintenance to ensure long-term success for your campaigns.
What’s your process for resolving issues?
We prioritize clear communication, identify the root cause, and implement solutions quickly to keep your campaigns on track.
Technical Questions
Can you optimize my existing website?
Yes, we specialize in improving website speed, usability, and SEO performance. If necessary, we can migrate your website to a better platform.
Will my website be mobile-friendly?
If we create it, absolutely. All our designs are optimized for mobile, tablet, and desktop devices to ensure a seamless user experience. Other platforms and websites may have limitations, but we can talk about it and address your concerns.
Do you handle website migrations?
Yes, we ensure a smooth transition from your current platform to a new one, preserving your content and maintaining your SEO rankings.
Pricing and Packages
How much do your services cost?
Our pricing varies based on the specific services and scope of your project. We tailor each solution to meet your unique business needs. Feel free to schedule a consultation, and we’ll provide you with a customized quote that fits your budget.
Are your packages flexible?
Yes, We offer customizable packages that can be adjusted to suit your specific business needs. Whether you’re looking for a complete marketing solution or just a few services, we can build a package that fits your objectives.
Do you offer discounts?
We can provide discounts for bundled services and longer-term commitments. Our goal is to build lasting relationships.
Policies and Procedures
What’s your cancellation policy?
We require 30 days’ notice for cancellations. Any outstanding balances must be settled before final deliverables are released.
How do you handle data privacy?
We comply with all relevant privacy regulations and prioritize the security of your information and assets.
What happens if I want to pause my services?
We can adjust timelines and ensure a seamless restart whenever you’re ready. Speak with your account manager for more details.
Additional Services
Can you help with email campaigns?
Absolutely. We can collaborate, design, write, and automate email campaigns to nurture leads and drive conversions.
Do you offer content writing?
Yes, we create blogs, web pages, social media marketing campaigns, and other content optimized for SEO and audience engagement.
Additional User Concerns
What happens if I’m not satisfied with the results?
If you’re not satisfied with our work, we’ll work closely with you to ensure we meet your expectations. We’re committed to your success. Details may vary.
Can I change my project scope after we start?
Yes! We understand that business needs may evolve, so we’re happy to accommodate changes. Just contact your dedicated account manager to discuss adjustments.
